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Mother Dairy Launches ‘Super-T Plus Milk’ for Consumers in Mumbai
· The newly introduced variant will address the latent demand for specific consumer needs and further expand the Company’s liquid milk portfolio in the market.
· Mother Dairy Super-T Plus Milk is fortified with Vitamins A & D and is tested for rigorous 29 tests before the final despatch to market.
· Introduced in attractive pack sizes of 500 ml and 1 litre, the new variant will be made available across more than 10,000 retail outlets in a phased manner.
Mumbai, November 21, 2024; Mother Dairy, India’s beloved milk and milk products major, has launched its ‘Super-T Plus Milk’ variant for consumers in Mumbai. The newly introduced variant is specifically tailored for tea preparation and caters to the unique preferences of tea enthusiasts across the region.
Mother Dairy Super-T Plus offers 4.0% Fat and 9% SNF (Solids Not Fat) and is designed to enhance the flavour and creaminess of tea, making it an ideal choice for good quality tea preparation. It has been developed basis deep consumer insights, catering to the growing demand for tea special milk across specific regions. The newly introduced milk variant will be made available through a robust distribution network of more than 10,000 outlets across the city, in a phased manner.
Commenting on the launch, Mr. Manish Bandlish, Managing Director, Mother Dairy, said, “At Mother Dairy, we are driven by the ethos of consumer centricity, keeping their needs to the core of every product that we offer. With the launch of Mother Dairy Super-T Plus Milk, we aim to provide a perfect companion for India’s beloved drink, tea. Whether it is one’s morning ritual, mid-day break, or just a refreshment break, this new variant will ensure that every tea enthusiast can enjoy the perfect cup. By providing a smooth, creamy and quality product, we are confident that Super-T Plus Milk will be well-received by our diverse consumer base, gradually making itself as a go-to choice for tea lovers.”
|
Product Name |
SKUs |
Price |
FAT & SNF |
|
Mother Dairy Super-T Plus Milk |
500 ml |
Rs. 29/pack |
4.0% Fat and 9% SNF |
|
1 litre |
Rs. 56/pack |
Mr. Bandlish further added, “In order to ensure our brand promise, we adhere to stringent quality parameters wherein each batch of milk is tested for rigorous 29 tests before the final despatch to market. Besides, the newly introduced variant is also fortified with Vitamins A & D. Additionally, plans are in place for further expansion, bringing Super-T Plus Milk to newer markets and regions in the near future.”
In Mumbai, Mother Dairy already has a strong portfolio of 06 milk variants, including Cow Milk, Buffalo Milk, Full Cream Milk, Toned Milk, Double Toned Milk, etc., apart from a range of delectable dairy products such as ice creams, curd, dairy beverages, paneer, etc.
About Mother Dairy Fruit & Vegetable Pvt. Ltd.
Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world's biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the ‘Safal’ brand. Through its brands, the company has a national footprint across all major cities in India. Mother Dairy, for the past 5 decades, has harnessed the power of farmer-based institutions to deliver a range of delicious products to every household.
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