Strong start to e-commerce festive season sales: Unicommerce
E-commerce Industry Volumes higher by 20%, GMV up 24% compared to last year
~ Travel accessories, kids apparel, makeup products, fitness supplements & sports items, watches, books, phone accessories as well as healthy snacks were most in demand during the initial sale days of this year’s festive season ~
1st October 2024,Mumbai: The much-awaited e-commerce festive season sales are off to a strong start. E-Commerce order volumes grew by 20% during the first four days of the festive season sale in 2024 (26th-29th Sept 2024) when compared to the first four days of the festive season sales last year (7th - 10th Oct 2023). In the same period, the gross merchandise value (GMV) also increased by 24% over last year.
Unicommerce, one of India's leading e-commerce enablement SaaS platforms, analyzed over 1.3 mn order items processed through its platform during the initial days of the sale for both the years, to assess the trends for this year.
Some of the product categories that observed notable increase in volumes include fashion & accessories with over 32% growth with high demand for products like travel accessories, watches and kids apparel. Makeup products witnessed an impressive 54% YoY growth during this festive sale. The health & pharma segment, which clocked a sizable 33% growth in volumes over last year, saw nutraceuticals and fitness supplements as most demanded products in the category.
Despite only a marginal increase in the volumes, the home decor category reported an impressive 50%+ increase in GMV over last year. This shows a significant growth in consumer appetite for higher value purchases across the home decor & furnishings segment.
Other products that witnessed high demand during this period include phone accessories, books, sports & fitness products and healthy snacks among others.
Kapil Makhija, MD & CEO of Unicommerce highlighted the evolving trends during the festive season sale and said, “Festive season sale has become an exciting phase of the year when everyone awaits the attractive offers and the extensive variety of products. While this continues as a trend year after year, we see an increasing number of brands participating in the sale season, affirming India's status as a digitally forward country.”
The increase on both volumes & value highlights a robust start to the season’s sales, with many more days of festive season sales lined up in October 2024 to mark Navratri, Dussehra, Karva Chauth, Diwali, Bhaiya Dooj and other festivities.
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About Unicommerce eSolutions Limited:
Incorporated in 2012, Unicommerce is an e-commerce enablement Software-as-a-Service (“SaaS”) platform that enables end-to-end management of e-commerce operations for brands, sellers and logistics service provider firms. Unicommerce enables businesses to efficiently manage their entire journey of post-purchase e-commerce operations through a comprehensive product suite that includes warehouse and inventory management, multi-channel order management, omni-channel retail management, a seller management dashboard for marketplaces, and the newly launched UniShip, UniReco, and UniGPT. These products aid in streamlining e-commerce operations for the company’s clients and enables Unicommerce to become a critical part of the supply chain stack of its clients.
Unicommerce’s comprehensive suite of SaaS products acts as the nerve centre for e-commerce fulfilment operations for businesses and allows them to manage inventory across multiple locations, minimize fulfilment costs, process orders for multiple online and offline channels, manage returns, generate correct invoices, reconcile order payments, shipment tracking for customers, taxation and other regulatory compliances. The company’s product suite is sector and size-agnostic and designed to meet the business needs of various types and sizes of retail and e-commerce enterprises, both online and offline.
As of Q1 2025, Unicommerce serves 3600+ clients including D2C brands, retail and e-commerce companies as well as logistics provider firms. With 250+ technology & partner integrations, the company has achieved an annual transaction run rate of 850+ million order items managing 8300+ warehouses and 2950+ omni-enabled stores across geographies. Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227) Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227)
Disclaimer:
Statements in this document relating to future status, events, or circumstances, including but not limited to statements about plans and objectives, the progress and results of research and development, potential project characteristics, project potential and target dates for project related issues are forward looking statements based on estimates and the anticipated effects of future events on current and developing circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors.
Contact Details
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Company: |
Investor Relations Advisors: |
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Unicommerce eSolutions Limited |
Strategic Growth Advisors Pvt. Ltd. |
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CIN: U74140DL2012PLC230932 |
CIN: U74140MH2010PTC204285 |
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Mr. Deepak Gupta |
Mr. Rahul Agarwal / Mr. Karan Thakker |
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+91 98214 38864 / +91 81699 62562 |
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