Jockey celebrates womanhood with the return of ‘Bras as Versatile as I Am’ campaign
Mumbai, 21st October 2024: Page Industries, the exclusive licensee of JOCKEY International Inc., is excited to announce the relaunch of its celebrated ‘Bras as Versatile as I Am’ campaign, perfectly timed for the festive season. This campaign seeks to celebrate the multifaceted lives of women with bras designed to support them and all their different avatars, moods and lifestyles.
In the past decade, the women’s innerwear category has seen remarkable growth, prompting Jockey to expand its offerings significantly. The refreshed ‘Bras as Versatile as I Am’ campaign highlights collections tailored for various aspects of a woman’s life—be it work, lounge, travel or everyday wear, including strapless and plus-size options. Each piece is crafted with superior quality fabrics, prioritizing comfort and support for every moment of a woman’s day.
Sharing his thoughts on the campaign, Nihal Rajan, CMO of Jockey India, said, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women across age groups. We understand that womanhood encompasses a myriad of roles and experiences and with our bras we aim to redefine what innerwear means, turning everyday essentials into expressions of confidence and versatility.”.
The campaign will engage women through various platforms, including television, outdoor, Jockey Woman exclusive stores, digital and social media, showcasing the versatility and comfort of Jockey bras.
Through the last twenty-five years, Jockey has consistently transformed the innerwear industry through innovation and design excellence. The relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that caters to the needs of women across the spectrum of life.
Link of the campaign: https://www.youtube.com/watch?v=-uAHaqdh8Rs
About Page Industries Limited
Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India.
Jockey is the company’s flagship brand and a market leader in the premium innerwear and leisure wear category. The brand is distributed in 2,852+ cities & towns and available in 113,715+ Multi Brand Outlets, 1,144+ Exclusive Brand Outlets (EBO) with extensive presence in 3,026+ Large Format Stores, as also online. Speedo brand is available in 1,074+ stores, 28+ EBOs and 10+ Large Format Stores, spread across 90+ cities.
For further information, please visit www.jockey.in
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