Ecom Express Launches Festive Season Campaign “Halla Bol” Aiming to Reward and Motivate Employees across All Verticals
Mumbai, 10th October 2024: Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider, is rolling out new incentive and reward programs as part of its internal season theme, “Halla Bol.” This initiative aims to recognize and motivate its workforce, particularly Field Executives (FEs), Delivery Partners (DPs), and other employees, during the high-demand festive period.
The “Halla Bol” campaign highlights a range of performance-based incentives and rewards schemes designed to foster collaboration and encourage exceptional efforts to ensure operational excellence. It includes of referral program for employees that rewards those contributing to team growth, as well as bonuses for Distribution Center (DC) heads who manage smooth operations and exceed targets.
At the heart of this reward scheme is the exciting opportunity for the top performer of the season to be awarded a brand-new bike. This prestigious prize not only serves as a tangible acknowledgment of exceptional effort and dedication but also enhances the winner's mobility, making their daily operations more efficient. Winning this bike can significantly boost the morale of the top performer, inspiring them to continue pushing boundaries and setting new standards within the team.
Additionally, other top performers on the leaderboard will have the chance to win exciting prizes such as fridge, mixer grinders and smartwatches. These rewards serve to motivate the entire team, encouraging them to strive for excellence and engage fully in their responsibilities. By recognizing outstanding achievements, Ecom Express aims to foster a culture of high performance and collaboration throughout the organization.
Vishwachetan Nadamani, COO of Ecom Express, emphasizes; “Our employees, especially our ground staff—including Distribution Center heads, delivery partners, and field executives—are the backbone of our operations, and their roles become even more crucial during the festive season, when their hard work doubles to meet the surge in demand. These rewards and incentive schemes reflect our commitment to motivating and recognizing the extraordinary efforts of our teams. Through these initiatives, we are enhancing individual performance and fostering a positive work environment, ultimately translating into an exceptional customer experience.”
This comprehensive program underscores Ecom Express's dedication to fostering a motivating environment for its employees, promoting teamwork, and delivering exceptional service during one of the busiest times of the year.
About Ecom Express: Ecom Express is India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer). Ecom Express operates a pan-India express logistics network covering first-mile pick-up, mid-mile transportation and last-mile delivery as well as reverse logistics (i.e., returns) and fulfilment services (i.e., warehousing). By providing essential logistics infrastructure and leveraging technology capabilities, Ecom Express connects digital retailers and e-commerce platforms to their end consumers across the country. As of March 31, 2024, we had the widest coverage pan-India and in Tier 2+ regions compared to our peers and cover over 27,000 PIN codes (Source: RedSeer Report).
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Disclaimer
Ecom Express Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offer of its equity shares and has filed a draft red herring prospectus dated August 15, 2024 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”) and the stock exchanges. The DRHP is available on our website at https://ecomexpress.in/ as well as on the website of SEBI at www.sebi.gov.in, on the website of Lead Managers at Axis Capital Limited at www.axiscapital.co.in, IIFL Securities Limited at www.iiflcap.com, Kotak Mahindra Capital Company Limited at https://investmentbank.kotak.com and UBS Securities India Private Limited at .ubs.com/indiaoffers and the websites of the stock exchange(s) at www.nseindia.com and www.bseindia.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and refer to the Red Herring Prospectus, including the section titled “Risk Factors” of the Red Herring Prospectus when available, for details. Potential investors should not rely on the DRHP for any investment decision.
This announcement does not constitute an invitation or offer of securities for sale in any jurisdiction. The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act of 1933, as amended ("U.S. Securities Act"), or any state securities laws of the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws. Accordingly, the Equity Shares are being offered and sold (i) within the United States only to persons reasonably believed to be "qualified institutional buyers" (as defined in Rule 144A under the U.S. Securities Act) pursuant to Section 4(a) of the U.S. Securities Act, and (ii) outside the United States in "offshore transactions" as defined in and in compliance with Regulation S under the U.S. Securities Act and the applicable laws of the jurisdiction where those offers and sales are made. There will be no public offering of the Equity Shares in the United States.
