Bata India launches latest Power Energy Collection with campaign, “Stronger Inside”
New Delhi, 8th August 2024: Bata India launches latest campaign, “Stronger Inside” to unveil the revolutionary latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says 'maybe tomorrow’, you say “Power-through today!” The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25% more energy rebound. These shoes are designed for Training, running and workout. What’s even better is that the range starts at only INR 2,999!
Link to campaign film: https://bit.ly/4fAtK1h
Deepika Deepti, Head of Marketing at Bata India, said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”
Speaking about the new launch, Olivier Heck, Global Athleisure Brands Director, Bata Group said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach - we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals.”
To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of EasySlide collection starts at INR 1,699.
Visit your nearest Power exclusive brand outlet, Bata store or shop the entire collection at bata.com.
About BATA India:
For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2022. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 2,150+ stores (Company Owned, Franchise and Store in store point of sales). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.
Bata India’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands – Bata Red Label for on trend global styles, NineWest for high-fashion footwear, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomizes comfort and elegance to name a few.
To explore the world of Bata, visit www.bata.com
