Colorbar Cosmetics Launches #AllShadesOfYou Campaign to Celebrate the Magic Within Every Individual
New Delhi, 25th June 2024: Colorbar Cosmetics is transforming the Indian beauty landscape with the launch of its Pride Campaign, #AllShadesOfYou. The central concept of this 2.0 version is to celebrate individuals and enable them to encounter, embrace, and immerse themselves in the magical aura that Colorbar embodies for them. The campaign also defies the notions of differences, whether background, gender, and more, emphasizing the importance of embracing the uniqueness among us all to create a truly vibrant and inclusive community.
Colorbar is committed to bringing out the beauty and authenticity of every individual. Through this campaign, the brand celebrates all those who choose to live life authentically, whether through their choice of makeup, clothing, or self-expression. Furthermore, #AllShadesOfYou resonates deeply with Colorbar's philosophy of championing love, equality, and acceptance across all gender identities.
Commenting on the campaign, Mr. Samir K Modi, Founder and Managing Director of Colorbar Cosmetics, said, "At Colorbar, we believe that beauty transcends boundaries and definitions. The #AllShadesOfYou campaign is more than just a celebration of Pride, it embodies our commitment to showcasing magic for all through our brand’s offerings. Our mission is to ignite the inner magic within every individual, offering love, acceptance, and equality. We envision a world where everyone feels confident embracing their authentic selves and is celebrated for their uniqueness. With Colorbar, we are dedicated to infusing your lives with the magic you truly deserve."
Leading the #AllShadesOfYou campaign is the queen and drag royalty, Rani Ko-HE-Nur (also known as Sushant Divgikar), a celebrated actor, singer, and motivational speaker. She kicked off the dialogue on celebrating individuality with powerful and empowering words at Colorbar’s headquarters. Rani stated, “People ask me why I don’t choose to be either male or female. I am both, what do I do? I am Trans, but I am not asking you to be Trans.” She concluded the conversation with a rendition of her debut song, ‘Pari Hoon Main,’ performing in different voices and flaunting all her shades. The campaign continued with contributions from rising beauty creators, sparking important discussions. Rahil Sayed created an impactful video educating the audience on how makeup’s origin was for men. Sahil Sehrawat joined the conversation, normalizing makeup for men with a look that received widespread acclaim. Finally, Jason Arland ended the campaign, sharing a stunning look with his Instagram followers before heading out on a date. The campaign concluded with compelling narratives by different creators, each narrating their personal stories.
Join Colorbar in celebrating Pride and embracing every shade of ‘magic’ with the #AllShadesOfYou campaign.
About Colorbar
The unswerving idea behind ‘You and Colorbar are Made for Magic’ is for one to build limitless possibilities and extravagantly evolve with flair, drama and irresistible charm. While the brand’s philosophy gravitates towards the purpose of empowering every soul, every gender and celebrating all in their own eccentric elements, the 8-pointed Colorbar star, the mnemonic, points towards the direction that represents absolute freedom, resonating with the symbol of the formidable power of magic.
Born and raised in India, Colorbar forayed into the beauty industry looking for creative formulas to bring an unparalleled experience to its consumers. The brand follows the belief of - change being the only constant, and ensures that it leads with quality in every step of the way. The brand also signifies the promise of being your truest self, unapologetically. With the essence of gender-neutrality and inclusivity being at its heart, Colorbar envisions a world full of beauty and originality.
Colorbar has a comprehensive range of innovative products to address to each one’s unique needs. These products are curated and packaged in France, Germany, Italy, Korea & the United States of America, to deliver brilliant colors, luxurious textures and effective results. All products are ISO certified, 100% cruelty-free and conform to US, EU, UK & Japan FDA standards.
The brand holds a strong geographical footprint in the country - 115+ exclusive stores, 8000+ multi brand outlets and partner chains like Shoppers Stop, Lifestyle, New U, Pantaloons. To cater to one’s needs more conveniently, Colorbar’s products are available on the website – www.colorbarcosmetics.com and partner websites that include Myntra, Flipkart and many more.
