ABP Majha launches new Prime Time Show
‘Zero Hour: Charcha Janhitachi’
Mumbai, August 17, 2023: ABP Majha, the unparalleled leader in Marathi news broadcasting, has launched its new primetime show: ‘Zero Hour: Charcha Janhitachi’. The show is transformative both in format and content in the Marathi news segment and aims to amplify the unfiltered voice of the people. To be hosted LIVE by Sarita Kaushik, Deputy Executive Editor at ABP Majha, Zero Hour will be aired from Monday to Friday daily at 8 pm on ABP Majha.
'Zero Hour: Charcha Janhitachi' promises an engaging and thought-provoking flow that immerses viewers in a uniquely participatory experience. The interactive mode opens early in the day as the channel posts polls as well as questions on the important news of the day on all its social media handles including Facebook, Twitter, Instagram, and YouTube. This new paradigm of active viewer engagement through social media platforms is later reflected in the show. The topics for polls are editorially selected.
The show's narrative unfolds organically. It begins with a concise introduction to the current topic. This is followed by the presentation of the pivotal question on which public opinion was sought earlier in the day. The show then provides the audience with a comprehensive and informative package on the issue with context and insight, setting the stage for a deeper exploration. People's reactions, comments are also shown followed by a discussion on the topic with either the powers that be or experts connected to the topic.
The visual impact of the show is also set to be different and riveting. Large LED screens form the studio set of Zero Hour. There are separate sections which function as the poll centre, media centre and the guest centre as the anchor moves between the three to give a 360 degree insight into the stories of the day.
Rooted in ABP Majha's distinctive proposition of "Open your eyes and look out carefully," the show underscores the channel's unwavering commitment to providing viewers with objective and unbiased reporting that resonates with their lives.
'Zero Hour: Charcha Janhitachi' stands as a testament to ABP Majha's commitment to fostering informed dialogue, bridging the gap between the public and stakeholders, and driving meaningful change. With a legacy of responsible journalism and a dedicated anchor in Sarita Kaushik, the show is poised to redefine news engagement, ensuring that the authentic voice of the people resonates throughout the nation.
About ABP Network:
An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations — the content innovation arm of the network — creates, produces, and licenses original, pathbreaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.
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