Simpl aims to on-board over 10,000 merchants in 3-4 years to empower the D2C businesses from Delhi-NCR
To enable D2C brands and merchants in the city through its cutting-edge checkout network, featuring an industry-first 1-tap payment solution
Delhi, 29th June, 2023: Simpl, India's leading Merchant First Checkout Network, today announced its plan to on-board over 10,000 enterprise and Direct-to-Consumer (D2C) merchants from Delhi-NCR on its full stack network over the next 3-4 years. This strategic move aims to bolster the city's rapidly growing start-up ecosystem and cater to the evolving demands of customers across the country.
Delhi, known for being the epicentre for burgeoning start-ups, offers a conducive ecosystem for the growth and expansion of the D2C industry in the country. Simpl is committed to empowering D2C merchants in the capital city through its state-of-the-art Checkout Network, including its revolutionary 1-tap payment feature, to drive growth and expansion. Several enterprise and D2C merchants from the state such as Libas, Healthkart, Boult Audio, Birkenstock, Doctor’s Choice, The Artment, Gizmore, Urban Pitara rely on Simpl’s Checkout Network to improve customer experience. With a focus on bolstering its presence in Delhi, Simpl aims to further extend its reach over the years.
Commenting on the development, Nitya Sharma, Founder & CEO, Simpl, said, "With an unwavering commitment to empower thousands of D2C brands, we are dedicated to creating a robust ecosystem for their growth and expansion. Leveraging our state-of-the-art Checkout Network and pioneering 1-tap payment solution, our aim is to enhance conversions and minimise cash-on-delivery for D2C merchants, delivering a seamless experience to millions of valued customers. We’ve recognised the immense potential of Delhi's vibrant D2C ecosystem, and we are deeply invested in supporting its growth and fulfilling customers' evolving requirements”.
“In line with this vision, we aim to onboard over 10,000 D2C merchants from the state onto our Checkout Network over the next 2-3 years. By offering cutting-edge technological solutions, we aim to empower small businesses to thrive and succeed, and shape the future of e-commerce in Delhi and beyond," he added on the sidelines during the highly anticipated D2C Unlocked event titled “namaste Dilli”, held at The Quorum Club, Gurugram on 29 June, 2023.
This D2C Unlocked initiative aligns with Simpl's vision to facilitate merchant on-boarding from various regions across the country, thus positioning itself as a true enabler of e-commerce. Presently, over 26,000 merchants and 10 million plus customers across the country rely on Simpl's checkout network to experience a seamless and hassle-free checkout experience. By leveraging Simpl's innovative 1-Tap Checkout, this growing network of merchants has witnessed increased customer conversion rates, improved retention rates, and a reduction in costs associated with cash-on-delivery, ensuring a consistent and simplified user experience for millions of customers.
To further support the ecosystem, Simpl has been actively fostering community-building efforts through initiatives like D2C Unlocked, which serves as a platform for knowledge sharing among small and large D2C brands and merchants from various sectors. The recent D2C Unlocked event in Delhi, powered by GreenHonchos and themed "Unlocking Delhi's D2C Potential," featured a fireside chat and a panel discussion with esteemed speakers from the D2C industry including Siddhant Keswani, founder of Libas, Sidharth, Principal Partner at Matrix Partners, Sukhleen Aneja, CEO of Good Glamm Brands, Nitya Sharma, Co-founder & CEO of Simpl, and Navin Joshua, Founder of GreenHonchos. With an expected footfall of over 100 attendees, including representatives from 80-90 D2C brands, D2C Unlocked in Delhi also offered networking opportunities, allowing participants to connect and share their experiences.
During the event, D2C founders were also introduced to Simpl's Booster Package, which provides a comprehensive range of services to community partners, including access to credit, marketing assistance, legal services, and more. These initiatives aim to establish a trusted ecosystem of D2C merchants committed to delivering high-quality products and a seamless payment experience to their customers.
The D2C sector in India has witnessed remarkable growth in recent years, with consumers increasingly turning to online shopping platforms and the pervasive influence of social media. According to a report by Mordo Intelligence, the D2C industry is projected to grow at a CAGR of 34.5 percent between 2022 and 2027. This exponential growth presents a significant opportunity for D2C merchants, making it crucial to provide comprehensive support in areas such as credit access, discoverability, and seamless payments. Simpl aims to spearhead this transformation and emerge as the forefront enabler of this change.
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