Uber Launches Advertising Solutions To Serve India's Biggest Brands
The Uber enterprise is officially unveiling Journey Ads in India, and partnering with Httpool by Aleph to help connect India’s brands with ad solutions
Mumbai, June 07, 2023: Uber´s advertising division and Uber India have today announced the official launch of Journey Ads, a first-of-its-kind advertising option for India, as well as its partnership with Httpool by Aleph to help connect India’s brands with innovative advertising solutions.
Journey Ads, an initiative from Uber’s advertising division, offers an engaging way for brands to connect with consumers throughout the entire ride process - from the moment they book their trip through to the end of their ride. Journey Ads deliver brands unparalleled share-of-voice and consumer attention from millions of riders across the region.
Through leveraging Uber’s first-party data and insights, Uber can surface interesting and relevant ads to users without compromising their privacy or experience, or sharing their personal data with advertisers. This allows brands to place relevant content in front of purchase-minded riders in brand-safe and captivating ways, while respecting consumer privacy.
With one-hundred percent share of voice during the entire trip, consumers are exposed to the ad content for more than 100 seconds, well above industry averages.
In addition to Journey Ads, brands are also able to leverage Uber's first party data and insights to reach riders while in the vehicle via Uber's in-car tablet pilot in Delhi and Mumbai.
Uber will partner with Httpool by Aleph, to help connect India’s brands with these effective and high impact advertising surfaces. With an innovative set of proprietary technology, performance solutions, and extensive market knowledge, Httpool by Aleph enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROI.
Dr Mark Grether, VP, General Manager of Uber advertising said: “Since Journey Ads launched last year, we’ve seen advertisers embrace the surface with click through rates above 3% and an average global view time of over 100 seconds - both well above industry standards, Given that impact, it’s exciting to see this impactful advertising surface scale in India.”
Prabhjeet Singh, President, Uber India and South Asia added: “The Uber advertising team’s surfaces, such as Journey Ads and in-car tablets, offer brands a unique opportunity to grow relationships with consumers by connecting them at a moment when a customer is uniquely attentive. I’m excited to see this offering expand to give more Indian brands a space to create meaningful audience engagement.”
Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, said: “We are proud to partner with Uber to bring its unique advertising solutions to India. This is a milestone moment for on-the-move digital advertising globally. Connecting brands with consumers is in Aleph’s DNA and partnering with Uber in the region allows us to leave our mark together from the start of the journey.”
Amit Gupta, Managing Director with Httpool by Aleph in India, reiterated the significance of the partnership. “We are proud to partner with Uber to help bring its unique advertising solutions to India. The collaboration between Uber and Httpool by Aleph has unlocked an extraordinary opportunity to tap into the vast potential of reaching consumers during their journeys by leveraging the power of Journey Ads and in-car Tablets. This enables Indian brands to establish meaningful connections with potential buyers throughout their entire travel experience."
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 39 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Httpool by Aleph
Httpool by Aleph, together with Aleph’s global extension of subsidiaries, represents the leading digital media platforms in India and across more than 115 countries worldwide, supporting their growth, as well as driving business results for digital advertisers. As an extension of our partners across both new and existing markets, we hire dedicated local teams of industry professionals, and platform experts. Our seasoned experts work hand in hand with advertisers, educating and supporting them in the creation, implementation, and realization of their digital advertising campaigns.
With an innovative set of proprietary technology, performance solutions, and extensive market knowledge, coupled with a limitless cross border credit and payment function, Httpool by Aleph enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROI.
About Aleph
Aleph Group, Inc is a leading global enabler of digital advertising, connecting thousands of advertisers in developing countries with the world’s leading digital platforms, across more than 115 countries. As an extension of our partners, across new and existing geographies, we enable platforms like Twitter, Meta, Snapchat, TikTok and nearly 35 others to expand into new markets, and empower advertisers to take full advantage of the platforms’ advertising capabilities. Through these long-lasting partnerships, Aleph creates the opportunity for all people and businesses to advertise at a local and global level, without limits.
Aleph’s innovative set of solutions makes all this possible. We build proprietary technology with localized solutions, feature local teams of industry and platform experts, provide education through Digital Ad Expert, a program that certifies digital advertisers to be platform professionals, and cross-border transaction solutions that ensure seamless payments across 49 currencies. These solutions, together with Aleph’s global stance, widens access to the digital ecosystem and ultimately work towards our purpose: to equalize the global digital ecosystem.
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