Digital Marketing Online Training

Certification in Digital Marketing through online IDMM

Digital Marketing Training includes 9 Modules

Topics included in the Certification:

Introduction to Marketing

• History of Inbound Marketing
• History of Outbound Marketing
• Marketing Channels

Introduction to Digital Marketing

• What is Digital Marketing
• Digital Marketing Eco System
• Digital Marketing Channels
• Benefits of Digital Marketing
• Difference between Online & Offline Marketing
• Informative Video on Online & Offline marketing

Module 1: Website Design(Online Business Setup) & Ecommerce

• Process of Website Design & Development
• Domain Name, Domain Hosting & Website Setup
• Building a responsive website using WordPress
• Competition Analysis & Website Management tools
• What is E-commerce & How to Setup an Online Shopping Website/Web Store
• E-commerce Verticals(Payment Gateways, Logistics, Product Procurement)

Module 2: Social Media Optimization(SMO)

• Introduction to Social Media
• What is Social Media Optimisation| Social Media Marketing | How to build a brand on Social Media
• Introduction to Facebook
• Facebook Page| Facebook Ads(Newsfeed, Right Column, Carousel, Video, Mobile)
• Facebook Groups |Building your Brand using Organic Techniques
• Introduction to Twitter | Twitter Ads
• Twitter for Business | Building Followers on twitter
• Introduction to LinkedIn | LinkedIn PPC | LinkedIn Groups
• Instagram Ads (Video, Mobile App Installs, Engagement)
• Social Media CRM Tools | Content Marketing Tools | Analytical Tools

Module 3: Email Marketing

• Best Practices in Email Marketing
• Types of Email Marketing |Database | Spamtrap | Landing Page Design
• Email Marketing Template Design & Application
• Innovation in Email Marketing

Module 4: Affiliate Marketing

• What is Affiliate Marketing
• How to Setup Affiliate Campaigns
• Benefits of Affiliate Marketing |Affiliate Marketing Tools | Networks

Module 5: Mobile Marketing

• Mobile Marketing Techniques

Module 6: Search Engine Optimization (SEO)

• What is SEO | Understanding the Search Engines and Algorithms
• Black Hat SEO | White Hat SEO | Competition Analysis
• Onpage Optimization(WordPress) | Google Webmaster Tools
• Offpage Optimization | Google Business Page
• Blog Setup

Module 7: Search Engine Marketing (SEM)

• Introduction to Google Adwords
• Account Setup | Quality Score | Bidding
• Basics of Search Marketing
• Adwords Campaign Creation | Keywords Analysis Tool |Bidding
• Creation of Text Campaign(Desktop & Mobile)
• Creation of Display Campaign( Desktop & Mobile)
• Creation of Mobile Ad Campaign | Universal App Promotion
• Introduction to Youtube | Youtube Ad formats | Creation of Youtube Ads

Module 8: Analytics

• Google Analytics (Website Analytics and Conversion Tracking)
• Basics of Google Analytics | Realtime reporting | Audience Reports | Demographic Reports
• ABC of Google Analytics & other analytics tools

Module 9: ORM

• What is Online Reputation Management
• How to measure ORM

Post Training Benefits:

1. Lifetime access to Digital Marketing Library
2. Lifetime Subscription to Digital Marketing Dossier(Weekly Newsletter)
3. Free Domain Name
4. Free Website Hosting
5. Inclusion in Placements Assistance Program(National & International)
6. Internship Letter for 6 Months
7. 24*7 email support with our trainer
8. Lifetime membership in Build an Entrepreneurship(BAE) Incubation unit

- See more at: http://idmm.co/digital-marketing-training-online/digital-marketing-online-training-lp/#sthash.pj9UVOHt.dpuf

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