Infolinks believes that digital advertising struggles under the weight of a fundamental reality: Internet users have learned to ignore conventional ads. The industry hasn’t addressed this issue in the past, and it remains the elephant in the room. There are two main reasons why:
People screen out ads
Internet users have adapted to glance right over web spaces that normally contain ads. Numerous eye tracking and heatmap studies have revealed this effect, commonly referred to as “banner blindness”.
Ads need more relevancy
In the past, ads have fallen short of delivering content relevant to the user’s intent. Today, nearly all display advertising targets people at some point after the user’s intent was observed. By then, people have moved on.
Infolinks was founded in 2007 with the goal of overcoming these challenges to deliver greater revenue to publishers and higher levels of performance for advertisers.
In³ (Infolinks Intent Intelligence), our breakthrough platform, analyzes content in real-time, and empowers advertisers to target intent at a keyword level. Infolinks avoids banner blindness by displaying ads in non-traditional, yet highly effective placements. Simply put, we serve more relevant ads that get more attention. That’s why our ad units generate 30 times the engagement rate of traditional display ads. And how we’ve built the fourth largest marketplace of sites in the world. Infolinks drives revenue for over 100,000 sites in 128 countries with ad products including InFrame, InFold, InTag, and InText.
Infolinks is headquartered in Palo Alto, CA with an R&D Center in Tel Aviv, Israel and offices in New York, Chicago and Buenos Aires.
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